...is incredible.
It plays with the "general store" concept, playing up just how broad a range of (useful and quotidian) objects HEMA sells. It makes you pay attention to each object separately, but recognize them as part of a unified whole. And it teaches me that the word for "highlighting marker" in Dutch is "neonstift."
I can only imagine that the people in charge of the websites for Target and Ikea are scrambling right now to catch up.
One problem I have, though: the word they use for a portable stereo is ghettoblaster. But then, this is the country whose version of Santa Claus is escorted to children's houses by his slaves:
Needless to say, as terrible as our country is at racial politics, this sort of Santa, and even that sort of phrasing for the portable stereo ("boom box"?) after, say, Reagan's first term, just wouldn't fly.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment