Wednesday, October 7, 2009

Choose Your Own Identity (for the night)




I saw this poster wheatpasted to a construction wall at Jay Street and Willoughby Street in Brooklyn.  The party's attendants are given a color code, so that what they wear that night will broadcast their intent to the other partiers.  The colored outfits essentially would work as costumes, and it's my observation that when people wear costumes (like around Halloween), they drop some of their inhibitions (because they aren't being represented as much as the costume is?).

There's a Dead Kennedys song ("Halloween") which directly addresses this phenomenon, and then calls the listener a coward for not dressing up and acting out the rest of the year.

It's safe to assume that some of those who aren't part of the target audience would look past the intentional signifiers and tar all of the partiers with the same Other brush:  promiscuous, drunken, irresponsible.  It's also interesting to me to see that there is no information on the time and place; those who are interested have to declare their intent via text message to be brought into the loop.  This makes the whole thing feel both more exclusive (to the participants) and more illicit (to the hegemony).

I wonder how many of the people wearing black would have any interest in the people wearing red.

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